Unlock Consistent Growth with Paid Advertising & Cold Outreach
Smart advertising generates more revenue than it costs
Understanding ROI:
What You Spend vs. What You Earn
ROI (Return on Investment) is the simplest way to measure if your advertising is profitable. It tells you how much money you make for every dollar spent.
Formula:
Example:
You spend $2,000 on marketing.
You generate $6,000 in revenue.
Your ROI = × 100 = 200%
This means for every $1 spent, you made $3 back. Wouldn’t you invest $1 to get $3?
Understanding LTV:
The Lifetime Value of a Customer
LTV (Customer Lifetime Value) helps you see the long-term impact of acquiring a new customer. Instead of just one sale, it considers how much a customer will spend over time.
Simple Analogy:
Imagine you own a coffee shop. A customer buys a $5 coffee every day for a year.
• Annual LTV = $5 × 365 = $1,825
If it cost you $50 in ads to acquire that customer, your profit is massive.
Real-World Example:
Turning $2k → $6k → $12k: Growth Done Right
Let’s break down a realistic case study of a business using paid ads:
• Marketing Budget: $2,000
• New Customers Acquired: 30
• Intro Offer: $100
• Total Immediate Revenue: $3,000
• 33% Retention: 10 Customers
• LTV Over 2 Months: $6,000 (i.e. 5 x $350 + 5 x $250)
The Real Win: Long-Term Profits
Even if your first sale just breaks even, your LTV ensures ongoing revenue.
Many businesses reinvest a portion of their revenue into ads, scaling profitably over time.
But what if you could increase revenue immediately and boost long-term retention?
Here’s how optimizing targeting and follow-up changes the equation:
Optimized Scenario with Targeting & Advanced Follow-Up
• Marketing Budget: $2,000 (Same as before)
• New Customers Acquired: 45 (+50% increase due to better targeting)
• Intro Offer: $100 (Same as before)
• Total Immediate Revenue: $4,500 (vs. $3,000)
• 50% Retention: 22 Customers (vs. 33% or 10 customers before due to better follow up strategy)
• LTV Over 2 Months: $11,760 (+10% increase in average LTV by attracting higher-value customers)
The Real Impact on ROI
Before Optimization: Spend $2,000 → Earn $6,000 LTV (3x return)
After Optimization: Spend $2,000 → Earn $11,760 LTV (5.88x return)
By refining targeting and enhancing follow-up, you’re not just breaking even—you’re multiplying revenue while keeping costs fixed.
Want to double your ROI without increasing ad spend? Let’s talk. 🚀
Target Smarter. Advertise Better. Outperform Your Competition.
Say goodbye to outdated marketing tactics that rely on basic interest targeting on Facebook, overly broad options on Google, or limited targeting on TikTok.
Powered by a platform built on over 280 million digital profiles and trillions of behaviors across the web, we provide precision-targeted campaigns that traditional agencies simply can’t match.
With years of experience in data science, analytics, and ad management for global corporations, Zeug Lab integrates corporate-level expertise with groundbreaking tools to:
• Build custom audiences tailored to your business.
• Execute campaigns optimized for maximum ROI.
• Save time, reduce ad spend waste, and drive more results.
Zeug Lab leverages a data-driven approach to advertising, combining cutting-edge technology with advanced audience insights to deliver unmatched results:
• Reach the exact audience you need —no wasted impressions, no guesswork.
• Advertise across any platform, powered by highly detailed, behavior-based audience profiles.
• Gain an edge using strategies trusted by Fortune 500 companies.
We see cost drop on ads by 30-40% on average
Cold Email Results You Can Expect
We sent 6,250 emails and booked 54 calls, with total data and outreach costs of $750—bringing the cost per call to just $13.89.
For B2B businesses, the average cost per qualified call ranges from $300 to $500.
Cold email delivers 10-20x more efficiency in generating sales-qualified leads. With direct outbound, you target only qualified prospects and decision makers—Directors, VPs, C-Suite, CEOs—right from the start. That means cheaper leads and higher-quality conversations.
Outreach Process
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.
Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate.